From design makeover to a yearly collaboration
When you do a good job, it tends to pay off – doesn’t it? In 2023, the Swedish investment company Traction AB, the owner of Ankarsrum, reached out to me and asked me to redesign and translate their annual reports. Traction invests in companies that prioritise business sense, a long-term perspective, and sound corporate principles.
That first redesign of their 2022 report turned into a trusted partnership – and a new annual rhythm of designing, producing, and translating their reports in both Swedish and English.
Clear, reader-friendly, accurate
Turning complex numbers into clear communication – a key requirement for their reports. With a well-structured layout, clear graphics, and precise handling of figures, each publication delivers a professional look and a high-quality overview that supports both transparency and trust.
The final delivery comes in both digital and print. The digital PDF is ready for online publishing and easy sharing with stakeholders, while the printed version – with its sturdy spine and durable, flip-friendly paper – looks great alongside previous editions on the office shelf.
To ensure a fresh and engaging design each year, we create a new colour palette that is applied consistently throughout the report. This not only strengthens recognition but also guides the reader smoothly through the content.
From first update to final file – a thorough process
Behind every report lies two months of dedicated work – ensuring not just accuracy, but also clarity, consistency, and a professional finish that reflects Traction’s brand.
From updating texts and diagrams to fine-tuning punctuation rules for different languages, every detail is handled with care to guarantee a publication that is both visually engaging and easy to read.
With thorough quality checks and precise preparation for both print and digital use, the final product is ready to inform and impress – whether it’s shared online or placed on a bookshelf.
You can view and read the full report on Traction’s website.
Hur tydlig är din årsrapport?
För att göra din årsrapport intressant att läsa gäller det att din design guidar och attraherar och att texterna är tydliga och läsvänliga. Siffrorna behöver visualiseras för att förstås fullt ut.