From design makeover to a yearly collaboration
When you do a good job, it tends to pay off – doesn’t it? Ankarsrum Kitchen AB has turned to me for various communication support since 2017. In 2023, the Swedish investment company Traction AB, the owner of Ankarsrum, reached out to me and asked me to redesign and translate their annual reports. Traction invests in companies that prioritise business sense, a long-term perspective, and sound corporate principles.
That first redesign of their 2022 report turned into a trusted partnership – and a new annual rhythm of designing, producing, and translating their reports in both Swedish and English.
Clear, reader-friendly, accurate
Clear structure and graphics, reader-friendly, accurate handling of the many numbers and amounts, a good overview, professional look, high quality – all key requirements for their reports.
The final delivery is both digital and print. The digital pdf is for online publication on their website and for easy sharing with their contacts. The printed publication comes with a spine, is printed on durable flip-friendly paper, and looks great beside each other on the shelf in their office.
Every year, we choose a different set of colours. That colour set is consistently used throughout the publication to guide the reader in a pleasant way.
Every publication is a versatile 2 months of accurate work
Each report requires a number of precise tasks for both language versions, after the design was set in 2023:
Choosing the set of colours and applying it throughout
Updating texts, numbers and images
Creating diagrams
Translating and proof reading
Applying punctuation rules differing between the languages
Quality checking
Preparing for print
Producing separate print files for cover, spine and inlay in the right dpi, colour mode and page settings
Optimising the final digital files for online publication
You can view and read the whole report on Traction’s website.