Design makeover of an annual report
When you do a good job it pays back, is my experience. My customer Ankarsrum is 100% owned by the investment company Traction AB – an investor that helps develop companies that intend to prioritise business sense, a long-term approach and sound business principles.
Traction wanted a design makeover of their annual report and having worked with Ankarsrum already for years, I was asked to re-design the report. This was in 2023. Since then I design, produce and translate their annual report in Swedish and English every year.
Clear, reader-friendly, accurate
Clear structure and graphics, reader-friendly, accurate handling of the many numbers and amounts. A good overview, professional look, high quality. All key requirements for their reports.
The final delivery is both digital and print. The digital pdf is for online publication on their website and for easy sharing with their contacts. The printed publication comes with a spine, is printed on durable flip-friendly paper, and looks great beside each other on the shelf in their office.
Every year, we choose a different colour scale. That scale is consistently used throughout the publication and matches the previous years when displayed together.
Every publication is a versatile 2 months of accurate work
Each report requires a number of precise tasks for both language versions, after the design was set in 2023:
Choosing the colour scale and applying it throughout
Updating text, amounts and images
Creating diagrams
Translating and proof reading
Applying punctation rules differing between the languages
Quality checking
Preparing for print and producing separate print files for cover, spine and inlay in the right dpi, colour mode and page settings
Optimising the final digital files for online publication
You can view and read the whole report on Traction’s website.