A Passion for Quality, Function and Design
Småland is home to this classic, born in the 1940s in the mill town of Ankarsrum. Since then, the Ankarsrum Assistent Original stand mixer has been widely used by traditional housewives, modern foodies and enthusiastic bakers worldwide.
From Småland to the world – in 11 languages
By developing multilingual cookbooks, manuals, and marketing materials, I help Ankarsrum reach a global audience while giving every user clarity, confidence, and inspiration in the kitchen. The Ankarsrum Assistent Original is available in more than 25 countries worldwide and comes with a cookbook in 8 languages and user manuals in 11 languages.
Since 2017, our collaboration has ensured that every piece of communication – from cookbooks to brochures – reflects Ankarsrum’s premium quality and Scandinavian heritage.
And as someone with a personal connection to Ankarsrum, this collaboration has been especially meaningful – but more on that below.
From mixer to message – quality all the way
When designing, editing, and translating for Ankarsrum, I always put clarity first. Clear communication creates a consistent, professional impression – even in languages the company doesn’t speak itself. This gives users outside Sweden the same confidence in their purchase as customers at home.
Just as their stand mixers are built to last, their communication is designed to be consistent, precise, and reliable. The quality of the words and the marketing always matches the quality of the product.
By working with me, Ankarsrum saves time, effort, and resources. They don’t have to struggle with coordinating layout and translations, editing, proofreading, language checks, or preparing files for print – these are all standard parts of my process for them.
With me, they get the same accuracy, consistency, and dedicated contact person every time. A partnership as reliable as their product: consistent, clear, and professional.
“Nitpicking is good.” – Mikaela Wallén, Marketing Manager
Being thorough takes time – asking the fussy questions, spotting the small details, and giving feedback on what needs more consistency or clarity.
Luckily, Ankarsrum values this level of precision. They know that attention to detail guarantees a result they can trust. The quality of their communication will always match the quality of their sturdy, strong, and ever-lasting kitchen machine.
Vill du också ha en designkunnig marknadsresurs som ställer upp när du behöver och alltid levererar kvalitet i rätt tid?
A family favourite since 1952
It was 1952 and my grandmother bought her kitchen machine from a door-to-door salesman for the price of 465 Swedish kronor. Afterwards, she felt regretful and thought she would do better work using her hands, but it would turn out differently. She died at the age of 103 after countless litres of applesauce and incalculable amounts of cardamom buns, sausages, pastries, caramel cookies and much more. She had a never-ending love for her kitchen assistant that worked like a horse for her almost until the very end.
The feelings of regret did not last long, but she did not dare to admit the purchase to her family. She tucked hers away in the 1950s kitchen cupboard made for the machine. Her Ankarsrum stand mixer has remained in the family to this day.
My own modern Ankarsrum is permanently on display in my kitchen. That way, Grandma is always with me in a way when I bake, cook, mix, and whisk. I haven't tackled sausage stuffing yet though, but how proud I am to create multilingual recipe books and manuals for this company!
“You can always rely on that Carolina will deliver at the right time and in great quality. Even with very short lead times she finds a way to deliver. She also brings great ideas and solutions along the way.”
– Marcus Grimerö, Ankarsrum Kitchen AB
Behöver du också en pålitlig extra kollega?
En kollega som förtydligar, designar, pratar fem språk, kan trycksaker, korrekturläser, översätter, hittar inkonsekvenser – i hög kvalitet, i rätt tid. Låter det som en lösning på dina utmaningar just nu?